Stokes: Industry Edge
Column: On Enron
It is our expectation that Toyota will not
jump into the rebate fray, simply because it does not have to. However,
either a continuation of existing incentive programs or a new, although
modest, program will be announced.
DCX is to be applauded nevertheless, for its smart and gutsy moves -- as demonstrated by its powerful product announcements during the NAIAS media preview days -- to take the lemons of industrio/economic downturn and make... Champagne!
We guess you're hearing of Greenspan's possible
Ford Force Reduction: What Wall Street Expects
Mere staff reduction will not impress Wall Street; efforts such as this are viewed as a typical first reaction that requires minimal thought and execution. If however, a specific program with set goals and timetables -- not dissimilar to DCX's strategic and tactical action plan of last year -- for a return to profitability is presented along with an announcement that Bill Ford is conferring upon a very capable senior executive the mantle of CEO, The Street will respond positively.
The executive? Nick Scheele. It allows Wall St. to become more familiar with him, along with a title that commands respect.
Another positive would be Wall St. becoming aware of an expanding, more hands on role by a very capable Edsel Ford II. Lest our learned colleagues forget, he grew up at the "feet of Gamaliel"; i.e., his father HFII and this, combined with various operating assignments in the company -- not the least of which were heading a division and Ford Credit -- makes him a most welcome component of the new executive hierarchy. In short, three, possibly four, specific, observable, definable actions that are sure to have the desired effect. We most certainly wish them well.
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